Neri SpA.

Daily tasks inside the graphic department of a premium lighting manufacturer.

Neri SpA is an Italian premium lighting manufacturer. Founded more than 50 years ago, now has branches in the United States, India, and United Arab Emirates. The current logo and branding has been designed by the big London firm Thomas Manss & Company, back in 2012. This case study is not to be meant as a project realized from scratch, but it represents the work done inside the graphic department of the company to keep the brand identity consistent with itself, despite the many additions and innovations required by the different needs of the company over the years.

client:
Neri SpA
dislipline:
Graphic design
field:
Lighting
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The photographic catalogs realized in 2015 represent the 5 business lines of the company: Lighting, street furniture, Structures, Bespoke, and Restoration services, each one marked by a specific color. On which I worked on pagination and pre-production process.

Another fundamental tool is the product brochures, which - unlike catalogs - are the fastest to be reinvented and reorganized to follow the technical updating of products and the visual needs of the reference market. At the beginning of 2019, a rebranding of these was carried out, associating a specific color and paper to each product, which is then associated with a pattern printed inside the front cover, realized by playing with the silhouette of the main products.

The company also owns a historical foundation and a museum, the Fondazione Neri Museo Italiano della Ghisa, for which I had the opportunity to take care of the pagination of some issues of its magazine, Arredo&Città, and redesign the magazine's website.

When the size of the product allows it, some photographs are also taken internally, within a photographic set. The same pics that, once edited, are used within all company assets, from brochures to online presentations.

Project photographs © Antonio Neri, Neri SpA

In 2017, on the occasion of the nomination of Lang lighting fixture and the Brenta Concrete Collection for the German Design Awards, I was responsible for making both products presentations to be sent to the competition, since it would have been impossible to send each product physically. Fortunately, the presentations were able to faithfully represent the products, so much that they both won the prize.

The exhibition set-ups have also been a big part of the work of these years: information totems, wall signs, and real infographics to present products and projects at their best.

Next project:
Paganello
Graphic design