my personal motto, probably stolen from somewhere.
this is what design is to me — an endless mixture of different influences.
Hi, my name is Federico Sapucci, an Italian UX/UI designer and Webflow developer, it's nice to meet you.
I've chosen the design path because I love to see what was once only inside my head materialize, and I've then realized that problem-solving and strategy are the subject's true core, and what I really care about.
Although I'm all about digital products now, I've been lucky enough to dive into lot of design fields, from paginating catalogs and composing posters, to editing videos and designing fair stands. And what I lacked in work experience I built it up with curiosity.
I grew up in Rimini, a tourist town on the Italian coast, where they teach you to welcome people even before you learn how to walk. Still, I've spent most of my twenties traveling around Europe playing Ultimate Frisbee, one of my biggest passion.
Over time I've come to think that design projects are like championship: each of the assets must be managed to enhance the strengths and compensate for the weaknesses, then teamwork, methodology, and practice make them perfect.
Something I do when I'm not working, and something that usually become the thing I work on the most, as I am used to design and experiment around my passions. But, sadly, not every project survives.
I manage and design the UI of every company website and platform, a start-up in the online betting field.
I’ve designed visual identities and advertising for start-ups, businesses, and events especially in the sports field, both for local and national organizations.
Neri is a lighting manufacturer, I was responsible for making the brand consistent across all company assets, needed by all branches in the United States, Europe, and India.
LSDF is a sports association. I created the visual identity, managed social media communication, and designed the team's sportswear.
Graphic designer (internship)
I’ve worked on design packaging, advertising, product photography, photo retouching, social media, mockups, presentation decks, and case studies.
Despite these being the most important educational experiences for me, I cannot neglect to mention my life is 50% made up of YouTube tutorials, Domestika courses, and Awwwards Academy videos. Although not institutional, I still consider these as important self-educational opportunities.
Master's degree, UI Design Master
Bachelor degree in Industrial Design