Visual identity for the 2019 edition of the World Beach Ultimate Cup. 

Paganello is a Beach Ultimate tournament held every year on Rimini beach on the Easter weekend. Paganello is the first Beach Ultimate tournament ever organized in history, as the beach declination of Ultimate was born with it.

As it is one of the biggest tournaments in Europe and in the whole World, Paganello grew to be more than a simple tournament, it is actually an event that involves not only the players but also the entire city, with parties, food stands and attractions throughout the entire weekend. Every year the tournament changes theme and every year it needs a dedicated new look and set up. 2019 was the year of Kung-Fu.

Graphic design
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Paganello is actually a little fish who swims in the Adriatic Sea, and it is represented by the beautiful logo designed in the early 1990s, by Marina Turci, and works as the main logo, but every year changes a bit, depending on the theme. A common practice among Frisbee tournaments.

The Identity usually starts from the event poster and includes merchandising, Frisbee and T-shirt. The most particular objects made in 2019 was certainly the ‘medals’: gold, silver and bronze discs custom printed for the tournament to become a beautiful prize.

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